Andrew Stavast - Publisher
MINNESOTA - Eden Prairie Lifestyle
Andy Stavast is a veteran of 28 years in the Minneapolis Saint Paul marketplace where he managed the sales efforts at top Radio and Television stations. Andy has worked with a wide range of advertising clients assisting them in the development and implementation of unique and effective marketing strategies. Andy comes to the Lifestyle family with a true appreciation of working closely with clients to maximize and extend their marketing efforts. Andy is fully invested in Eden Prairie having been a resident for 28 years and also being part of a family with additional business interest in one of America's best cities to live in. Eden Prairie Lifestyle Magazine is a celebration of all things Eden Prairie.
ANDY MANZ - Publisher
A former restaurant owner in Kansas City, Andy and his family relocated to the Boulder area in 2012. His wife, Kate, is an intricate part of his three magazines, assisting with editorial operations. The Manz's are blessed to have four wonderful children, and a loyal (spoiled) black lab named Rajah. While they now call Colorado home, the Royals and Chiefs will always be their hometown teams.
Andy Patel - Publisher
TEXAS - Memorial Lifestyle
Every business has stories to tell--stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And he is the conduit between a business and their consumer. The reason? He loves helping people and business owners get the exposure they deserve. Andy Patel is a life-long Houstonian and a proud graduate of the University of Houston (go Coogs!) with a bachelor's in Finance. His passions consist of being a super-husband and father to his wife and two boys, being a fitness and cross-fit enthusiast, and being a serial entrepreneur.
Ben Malkin and Robin Chesler - Publisher
Ben Malkin and Robin Chesler brought over 30 years of combined media experience to the table when they joined Lifestyle Publications as Publishers of Conejo Valley Lifestyle. Having lived and worked in the community for over 12 years their knowledge and relationships within the business, non-profit, services and medical sectors in the cities and the neighborhoods that make up the Conejo Valley....Thousand Oaks, Westlake Village, Oak Park, Agoura Hills, Newbury Park and the Santa Rosa Valley.....resulted in an enthusiastic response to Conejo Valley Lifestyle magazine by readers and advertisers. Ben focuses on editorial, business development and marketing while Robin ably handles sales.
Brian Ihnat - Publisher
OKLAHOMA - OKC Lifestyle
Brian is a PGA Golf Professional and worked in the Golf Industry for over 35 years. Brian recently left the Golf Industry to start OKC Lifestyle. Brian has been married to his wife, Terri, for over 30 years. They have two daughters, Amanda and Lauren, who both live very close. Amanda and her husband, Will, have two daughters, Claire and Emmy. Brian and his family are big college sports fans, especially football. Brian and his wife, Terri, also enjoy golf, bike riding, wine tasting, traveling, and most importantly, spending time with family.
Caitlin Agnew - Publisher
WASHINGTON - Bellevue Lifestyle
I was raised in Bellevue (go Knights!), and went on to live in Southern California to pursue the sun, and a career in fashion. 2009 brought me back home where I successfully launched Makers, one of Seattle’s first coworking spaces, which is still alive and well 6 years later. I love health and fitness, and you can find me teaching and taking Pure Barre a couple times a week. Bellevue Lifestyle was a natural addition to my love of entrepreneurship and building healthy community. Bellevue is booming, and I’m excited to return to my hometown and bring this publication to the community.
Colleen Nilan - Publisher
GEORGIA - Midtown Lifestyle
Colleen grew up in the Hudson Valley area of New York. She attended Russell Sage College and the Sorbonne University where she earned a BS in Economics and a BA in Marketing. After a successful career with Macy's New York she moved to Atlanta. Having now resided there for many years she has seen the excitement and the growth of the city. Her background of being raised in a small town channels her desire to be part of a big city that builds a sense of community to a specific local area. Colleen and her husband Chris have two children who play 5 different sports. They spend all their free time cheering them on.
Christian & Jennifer Carter Sowers - Publisher
VIRGINIA - Midlothian Lifestyle
A city mouse, and a country mouse. An Eagles fan and a Redskins fan. Facing those seemingly insurmountable challenges, they decided to take their two different backgrounds, love of competing teams, and focus on a singular shared passion; promoting the people, the businesses, and the stories that make Midlothian one of the best places to live in RVA.
Emily Barlow - Publisher
OHIO - Loveland Lifestyle
A Loveland native Emily and her family relocated back to Loveland in the fall of 2017 after living in Pittsburgh for a number of years. Her husband Jeremy's encouragement was one of the main reasons Emily started Loveland Lifestyle, and she is so grateful for his constant love and support. The Barlow's are blessed to have a beautiful daughter, Evelyn, and a spunky puppy named Charlie. Both keep them on their toes. In addition to publishing Emily also enjoys writing and looks forward to writing her monthly Lifestyle Letter in the magazine.
George Zorrilla - Publisher
NORTH CAROLINA - South Charlotte Lifestyle
For as long as I can remember, I have always wanted to own a business. After 32 successful and rewarding years in the corporate world; I was able to fulfill my desire of starting my own business when I joined Lifestyle Publications as a publisher in Charlotte. Since moving to Charlotte and in the short time I have been with Lifestyle Publications, I have experienced the enjoyment of building my own business while simultaneously achieving my personal goal of making connections with many throughout the Charlotte community. The daunting challenges of starting my own business have been tempered by the dedicated staff and resources available at Lifestyle Publications. Despite the hard work entailed in starting your own business; early success would not have been possible without Lifestyle’s very resourceful staff that is always poised to assist us.
Kristen Cooper - Publisher
MARYLAND - Towson Lifestyle
Kristen Cooper a Connecticut native, has called Maryland home since 2001, living with her husband, two daughters and two dogs in the Towson area. She attended Loyola University and has worked in the print industry for close to 20 years. Kristen joined Lifestyle Publications in July 2018 as the publisher of Towson Lifestyle. When not working with her clients, Kristen is an avid runner, volunteer and proud mom. She can often be found coaching young girls in running and softball - eager to mentor youth in the importance of health and confidence.
Gordon Montgomery and Kelley Lamm - Publisher
MISSOURI - Chesterfield Lifestyle
Gordon Montgomery and Kelley Lamm say what attracts them as publishers to the magazine is its hyper-local appeal and ability to deliver superior quality, content that is inspired by community. Both can be heard each week on air as they host 'The She SAID He SAID" radio show entertaining and educating listeners with good advice and a sense of humor. As real estate agents they have a passion for developing new beginnings, as celebrities hosts they serve charity events and philantropic projects to give back. Both look at this publication as a creative way to inspire, build optimism and strong relationships with in the community.
Hann Livingston - Publisher
VIRGINIA - Leesburg Lifestyle
Hann Livingston began his career in the magazine industry in New York City, working as a writer and editor for American Express Publications when they produced Travel and Leisure, Food and Wine, Departures, etc. He has a Masters Degree in Journalism from the Missouri School of Journalism and has always had a passion for producing beautiful, insightful magazines. So, after a 15-year career as an executive in the logistics industry, he decided to combine his passion for helping businesses grow with magazine publishing and start Leesburg Lifestyle. Getting involved in the local community and producing a positive community resource is a dream come true. Hann has two beautiful children, Finley and Wade, and is learning to raise cows, pigs and chickens in his spare time.
Jane Krzysiak - Publisher
TEXAS - Cross Timbers Lifestyle
Jane Krzysiak is a proud Texan who bleeds purple - Go Froggies! - and loves elevating brands, her community, and causes. After several years working on behalf of blue chip CPG and retail companies in the Southwestern United States, Jane is proud to utilize her “marketing chops” to benefit local business owners. A true ambassador for her marketing partners, Jane enjoys consulting with her clients to help them obtain their business objectives, as they communicate to their target audience. In addition, working closely with community leaders to impact small business owners and the local economy is a responsibility Jane takes seriously, along with the opportunity to benefit the community through philanthropic service.
Jane Rial - Publisher
OREGON - Bend Lifestyle
Jane is a graduate of Western Michigan University with a Bachelor’s degree in Marketing and Advertising. She spent her early career in corporate marketing in Denver and Seattle, before she began producing magazines for non-profit associations. She and her husband and three children have lived in Bend since 2004. In her free time, Jane nurtures her lifelong passion for horses and photography, and enjoys riding, skiing, travel, creative projects and spending time with her family.
Jeff Lethert - Publisher
MONTANA - Billings Lifestyle
A native Montanan, Jeff has enjoyed over 20 years of success in sales, marketing and consulting for both small businesses and Fortune 500 companies. He received his Bachelors of Science in Business, with a Marketing Option from Montana State University and his Masters in Business Administration from the University of Phoenix. He has a passion for God, family and community, and a skill set to help business owners define and achieve their goals. Jeff and his wife Ann have four children, and he enjoys spending time outdoors in the great state of Montana.
Jeni Fleck & Joan Dameron - Publishers
COLORADO - Parker Lifestyle
Jeni Fleck & Joan Dameron are a mother-daughter team that is proud call Colorado home. When they aren’t working on their publications, you can find them at the local coffee shop, hiking, snowshoeing, checking out a local brewery, or spending time with their family. Joan relocated from Tucson, AZ, where she ran her own small business for 12 years, to be closer to her daughters and three-year-old granddaughter. She has an extensive background in Customer Service Management and Training, and is excited to work with other business owners in the South-Metro Denver area. Joan is thrilled to bring the Parker community together with her passion for connecting people, as well as her joy for freelance writing. Jeni Fleck returned to Colorado three years ago after building her career in Sales & Marketing and Operations Management in the hospitality field. She brings a unique approach of consultative marketing strategies to assist all of our Community Partners in maximizing their marketing efforts in a multi-faceted way. Jeni’s true passion lies in building long lasting business relationships, and she looks forward to continuing to strengthen the already spirited sense of community in Parker. Jeni and Joan are energized and invested in being an integral part of their partners’ goals and growth.
Jennifer Downs - Publisher
TENNESSEE - Brentwood Lifestyle,
With over 7 years experience in account management in the housewares industry, Jennifer knows the importance of building relationships with clients and serving as an accessible an effective advocate for their success. Jennifer lives in Brentwood with her husband and two wonderful children where she enjoys supporting her community and helping it grow.
Jennifer Simpson - Publisher
WASHINGTON - Kirkland Lifestyle,
Being a fourth generation native, Jennifer holds a special place in her heart for Kirkland. The city's growth and change has been a tremendous process and Jennifer is committed to preserving the history of her town. Formerly a publisher and sales director for a large, International publication, she is thrilled to be such an integral part of a very close-knit community that she has called home for decades. In her free time, Jennifer enjoys volunteering for the local community associations. She also enjoys walking her Australian Cattle Dog and has a deep passion for all things equine. You might see Jennifer around town with her dog, Pie, or on the state park trails with her equine companion, Halo.
Jim Newman - Publisher
Jim was born in Kansas City where he grew up until attending and graduating form Memphis State. From there he moved to Atlanta where he married and had two children. He was in the building material sales business for most of his life and achieved top salesman honors for six years in row with yearly sales topping at over 48 million in a single year. Jim launched his first publication with Lifestyle in 2012 and is now publisher of three magazines in the Atlanta area. In addition, Jim is the Regional Manager for the East Region for Lifestyle.
Jimmy Darden - Publisher
OKLAHOMA - Cleveland County Lifestyle
Born in Erlangen, Germany, Jimmy Darden was adopted by an American soldier and his wife. His family eventually settled in Dumas, Texas, and after high school he earned a degree in marketing from the Michael F. Price College of Business at the University of Oklahoma. Jimmy served four years as an infantry soldier in the U.S. Army’s Presidential Honor Guard. First and foremost Jimmy serves his Lord and Savior, Jesus Christ, and attends Life Church where he leads a Life Group that tutors elementary children in his community each week. He enjoys spending time with his family: his father, Jim, 87, and sons Luke, 12, and Zach, 11 and additionally, he has a passion for golf, enjoys history and politics, is an avid Yankees fan and likes the cinema.
Joe Violi - Publisher
OHIO - Medina County Lifestyle
I join lifestyle publications in late 2015. After spending over 10 years in the advertising world I felt like this was an opportunity to use my experience at a more local level. I look forward to be more involved in the community and to grow long-lasting relationships with the customers. The opportunity to do something that I love and have the flexibility for quality family time is a blessing.
Joyce Selk - Publisher
ARIZONA - Chandler Lifestyle
Joyce and Mark moved to Phoenix in July, 2014, taking a job transfer to be closer to his kids and grandkids on the hottest day of the year (118*!!!) leaving no doubt they had just moved to the desert! As recent St. Louis transplants (GO CARDS!), Joyce makes trips back to the midwest often to visit her children, grandaughter, and grandpups. She feels the Lifestyle opportunity is a great way to get involved and immersed in a new community.
Kathy Slemp - Publisher
OKLAHOMA - Tulsa Lifestyle
Kathy graduated with a BS degree from Rochester Institue of Technology after studying Communication Design and Business Administration. She was vice president at EDC Publishing leading the direct sales division to achieve sales growth that earned the company the distinction of being listed in Forbes as one of the fastest growing small companies in two various years while serving on the board for the Direct Selling Association in Washington D.C.. Kathy has been in sales and marketing her entire career and has extensive knowledge in sales and leadership training, motivation, start-up development, and organization. She owned two small businesses concurrently for 5 years. Kathy lives in the Tulsa metro area with her husband and between them they have five grown children; she enjoys photography, skiing and volunteers for OAA and weekly at the Broken Arrow Animal Shelter.
KC Cole - Publisher
MARYLAND - Potomac Lifestyle
KC is a Former Licensed Investment Advisor, Banker and VP Community Relations Manager in Montgomery County, MD, where she has partnered with a multitude of businesses and organizations for over 18 years. KC is married and blessed to be the all-around mom of 4 sports-enthused children that run track and play lacrosse. Her passion is art, dance, whole organic food, the gym, healthy living and teamwork! She is originally from New York, NY, and while she still loves the Yankees, she has the Washington Redskins at heart!
Kim McClure - Publisher
GEORGIA - Vinings Lifestyle
Kim Waymer McClure took the skills she honed as a television producer at Black Family Channel and as a media buyer at Comcast and started an advertising agency in 2012. She successfully produced and launched multi-media campaigns for several businesses, including a local grocery chain, MARTA (Metro Atlanta Rapid Transit Authority), and many doctors, dentists and lawyers. Kim joined the Publishers team at Lifestyle Publications in 2016 and committed to bring her readers quality content and her advertisers creative ads that bring them more business. Kim enjoys teaching her daughter and young girls many things about life, especially, how to turn their talents and skills into business opportunities at any age and the importance of education. Kim obtained her B.S. degree from Hampton University and M.S. degree from University of South Carolina.
Laura Paszkiewicz - Publisher
MISSOURI - Lee's Summit Lifestyle
Laura Paszkiewicz is a native of Kansas City, spending most of her life the the Lee's Summit community where she is married to her husband of 29 years. She has three teenage daughters and a very spoiled Maltee Poo. Laura's work experience in the Multi-Family development industry and Residential Real Estate that spans over 30 years. As a stay-at-home mother, she was active in the church and the private schools that her daughters attended. In 2012, Laura joined Lifestyle Publications as an Account Representative before taking on the role of Publisher. Designing, decorating, gardening, rehabbing homes, and the arts are a few of her passions. Additionally, her passion for assisting and helping others achieve their dreams and goals is what creates the perfect fit for a Publisher in a big "small town".
Lynn Bowles - Publisher
TENNESSEE - Hendersonville Lifestyle
Lynn Bowles is from Detroit, MI and has spent most of his career in Tennessee working in management for some of the largest print media companies in the world including Gannett (Nashville, TN), McClatchy (Charlotte, NC, Myrtle Beach, SC), Scripps (Knoxville, TN), and most recently at iHeart Media radio. With over a combined 20 years of experience with these companies the time was right to join Lifestyle Publications and further expand my experience with my own publication. This entrepreneurial opportunity is a welcome change from the corporate life. In Lynn’s spare time he enjoys photography, drones, and flying RC helicopters.
Marisa MacLean - Publisher
CONNECTICUT - Westport Lifestyle
Marisa has had a long career in Advertising, Media and Sales. Her background is primarily in Out of Home Advertising, where she was a National Account Manager for one of the biggest companies in the US, selling the billboards in Times Square. After taking a break from the corporate life for a few years to start a family, Marisa was ready to get back into the media world. Luckily, she found out about Lifestyle Publications. Working with Lifestyle Publications has enabled her to work for herself, but not by herself, in the media industry she knows and loves very much. In her free time, Marisa enjoys spending time with her husband, two children, and the boss of their house - an 8lb Yorkie/Maltese mix named Max.
Mark Andrea - Publisher
OHIO - Mason & Deerfield Lifestyle
Mark Andrea is a lifelong resident of Southwest Ohio. He's had a passion for print publications for nearly 15 years since he first started knocking on businesses' doors for Lakota East's Spark news magazine. After graduating from Miami University with a BS in Business with a focus in Marketing, he started his career as a Marketing Manager for Miami's department for housing and dining, where he led their digital and print marketing plans. Mark is excited to be back near where he grew up and to bring a new publication to tell the stories of the great communities of Mason and Deerfield Township.
Mel Miles - Publisher
COLORADO - Castle Rock Lifestyle
Being a Colorado Native I’ve lived in several parts of Colorado but my heart brought me back to Douglas County almost 20 years ago to live in beautiful Castle Rock with my husband and four children. Growing up in Douglas County I bring a unique perspective that keeps this publication rooted in the past, present and future of what residents here like to call Castle Rock Proud. We drive a little slower, we hold doors, we say hi and chat just about anywhere in town with just about everyone, our Mayor owns the local coffee shop in Historic downtown and at the crack of dawn daily he is still serving the residents coffee behind the counter. This town has heart, grit, and a passion for its community. People love living here. I feel honored that my publication gets to shine a big ole bright light on this splendid town and those that reside here each and every month.
Mike Gerard - Publisher
California - Laguna Niguel Lifestyle
Mike Gerard moved to Laguna Niguel over 30 years ago. A passionate believer in good karma, endless learning and the blessings of fatherhood, Mike spent 25 years as a fulltime snow skier and ski resort marketing executive. Later, he lead the IOC-recognized USA Surfing Team program for 7 years. He is also a licensed real estate broker who specializes in luxury homes in South Orange County. Mike Gerard believes that family, career, health, and spirit are the Four Pillars of a quality life. It’s the harmonious blend of all four—in association with a positive work environment—that create true happiness. He enjoys interacting with like-minded, optimistic people who embrace a win-win philosophy in business relations.
Nick Wood - Publisher
COLORADO - Fort Collins Lifestyle
With a background in television, Nick currently enjoys work-life balance as the Publisher of Fort Collins Lifestyle. He is a proud husband and father of four beautiful children. His greatest joys are spending time with his family in the outdoors in Colorado.
Tammy Fellows - Publisher
ARIZONA - Paradise Valley Lifestyle
Tammy Fellows is a fourth generation native to Arizona which is indeed quite rare, She grew up in Scottsdale, specifically in the areas of Arcadia and Paradise Valley. As a native to the area and the youngest in a large family, she is very well connected in her community. Graduating from the University of Arizona with a Communications Degree, Tammy brings almost twenty years experience in the global communications market and publishing industries through business media in emerging technology with sales, brand development, strategy as well as content generation. She has worked with various media companies and brands in print, online and live events. Tammy has always embraced her entrepreneurial spirit having launched and built her own media company previously. With that in mind she has always been drawn to community focused platforms such as Paradise Valley Lifestyle, as her passions truly resonate in connecting people. She and her husband are now raising their four active boys in Scottsdale. Tammy enjoys being active in the outdoors through hiking, camping, running, skiing, scuba diving, traveling around the country in their RV and mostly spending time with family and friends.
Michelle Moody - Publisher
Michelle Moody is an Ohio native who grew up in Cleveland, attended Miami University in Oxford, Ohio, then moved to the Northwest Cincinnati suburb of West Chester Township in 2000. Michelle brings close to 20 years of print advertising expertise to the Lifestyle Publications family, having previously worked on national print advertisements for Procter & Gamble, Kellogg’s, Luxottica, KAO, and many more. Michelle joined Lifestyle Publications in August of 2015 where she now publishes West Chester & Liberty Lifestyle. She has a passion for connecting her fast-growing community, inspiring action and volunteerism, and helping local businesses thrive. Michelle enjoys spending time with her family, traveling, volunteering, singing in the church praise band, and representing her church on the Council and stewardship team.
Michael Beightol - Publisher
ILLINOIS - SW Lake Lifestyle
SW Lake Lifestyle is blazing new trails as an innovative and hyper-local magazine and media platform that is inspired by the families, readers, community leaders and advertisers in Lake County (ranked as the most affluent county in the State of Illinois). The publisher, Michael Beightol, is a professional communicator with experience in publishing, advertising, public relations, branding and Social Media. A client recently called him a "24/7 Marketing Machine."
Michael Tucker - Publisher
MONTANA - Missoula Valley Lifestyle
Michael was born and raised in Montana. He went to school at the University of Montana and has been a proud supporter of UM Athletics and the local economy. Michael started two local companies that serve the Missoula Valley, The Tucker Entertainment Group Marketing company and Tucker Entertainment Events before embarking on a new adventure, Missoula Valley Lifestyle. Michael saw an opportunity to produce a local publication that would bring the good news and positive local stories to build our local community.
Nick Lodhi - Publisher
NEVADA - Green Valley Lifestyle
Father, Husband & an entrepreneur with over 20 years of Sales, marketing and Networking experience. My family and I have been a part of the Henderson community for over 10 years. Being able to take part in producing an amazing neighborhood publication that would connect the residents and businesses is an amazing blessing. LifeStyle Publication is a product like no other and we as a community get to build it from the ground up and see the city thrive.
Marc Schwartz - Publisher
NEW JERSEY - Northwest Bergen Lifestyle
As a lifetime resident of Northwest Bergen County, Marc can truly say that this is his home turf and always will be. His wife, Debbie, has been so supportive of this venture since day one with her patience and encouragement. They are blessed to have five adult children, one son-in-law, one daughter-in-law, and one amazing grandson. He is prepared and committed to providing each and every one of his readers with the best that Northwest Bergen has to offer. Thank you in advance to my readers and advertisers for keeping "local in local".
Peggy Garner - Publisher
Texas - Cypress Lifestyle
After 21-years as a marketing executive in the corporate world, Peggy was looking for a new challenge. When she happened upon Lifestyle Publications, she found her new home! Peggy is passionate about helping her partners be successful and promoting the Cypress area. She shares the excitement of her fellow Cypress residents and businesses at the tremendous growth and opportunity in the Cy-Fair community. Peggy's other passion is her family. Husband Jim and children Ryan, Jack and Delaney, as well as their furbabies, make her feel blessed beyond measure.
Randy Roberson - Publisher
A single father of two awesome young men, Evan and Jackson, with two spoiled dogs, Bear, a Chocolate Lab and Boo, a Shihpoo. Randy’s career spans over 20 years in the pharmaceutical, biotech, and medical device industry. He was also a successful small business owner with five restaurants and dabbles in commercial real estate. But most importantly, he is an avid Roll Tide fan and a country music enthusiast who resides in the Green Hills/Nashville area.
Rick French - Publisher
COLORADO - Roaring Fork Lifestyle
I have been with Lifestyle Publications approaching 2 years. I have been in the publishing industry for 15 years. Knowing I needed a personal change I started investigating unique regionally based publications that directly served the local business community and non-profit organizations. Lifestyle Publications allowed me to create a "locals" magazine that my neighbors could enjoy and call attention to incredible small businesses that homeowners network with everyday. Let there be be no misunderstanding, this is hard work but it is work I enjoy everyday. I have always believed work should be fun. I enjoy the challenges of each new day. Thank you Lifestyle for putting fun back in my day.
Richard Meyer - Publisher
My wife Julie and I have six sons, and have been married for over 22 years. During that time, I have enjoyed working with some of the largest advertising/media companies in the United States including, Knight Ridder, McClatchy, and Hibu. After selling advertising to hundreds of accounts in Texas, Colorado, and Idaho, I was looking for an opportunity to take a leadership position with a publication of my own. With Lifestyle Publications, I found that opportunity. I am excited to be the Publisher of Boise Lifestyle Magazine and honored to be among the ranks of incredible publishers nationwide. I look forward to developing my publication, and serving the greater good of my community.
Sharon Duffy - Publisher
TEXAS - McKinney & Prosper Lifestyle
Originally from Southern California, I have loved my relocation to Texas, having lived in El Paso, the Houston area, and now North Texas. My background includes having been a pharmaceutical sales rep, attended post-graduate studies at UTSW, and being a teacher, which I loved. However, when a friend of mine told me about the opportunity to license the Lifestyle Publications expansion into the McKinney & prosper area, I couldn't have been more excited. This has afforded me the ability to create my own business while connecting with the community in a very productive and positive way.