Rock your Valentine's Day! 1

Find Custom-Designed Jewelry at Union Diamond

Union Diamond, sitting in historic Vinings, is among the few jewelry stores whose master jewelers embrace the art of custom jewelry making. They carry pieces that are designed exclusively for each customer. Most jewelers typically choose a more conventional route by offering mass-manufactured jewelry that may be beautiful but are not unique or very special. That is definitely not the case at Union Diamond!

Union Diamond ditches universally available jewelry and opts for exclusive, unbelievably special, made-to-order pieces. They take the time, usually about four to six weeks, to consult with a client, draw sketches using digital software, and then molding the one-of-a-kind setting for precious to semi-precious stones. They also stock a select collection of esteemed jewelry designers’ pieces, including those from local makers, Sara Blaine, Kathryn Q and Benchmark.

“The small details differentiate custom pieces of jewelry as well as the creative process between the client and the jeweler. By taking time to listen to the client’s style and ultimate desires, we can create a custom piece to truly reflect and commemorate an engagement or special occasion,” says Jeff McLaurin, who has worked with Union Diamond as a senior jeweler, master jeweler and now current owner.

McLaurin continues, “I truly enjoy taking part in the creative process. And the most gratifying aspect of being a Master Jeweler is educating customers and staff to all the nuances in creating beautiful jewelry.” McLaurin’s love for customizing sparkling adornments stems back to his childhood.

His interest in jewelry began at a very young age and he followed that passion while pursuing a degree at the University of Georgia where he graduated with a Bachelor of Arts degree with a concentration in jewelry. He is a JA-certified jeweler and now has over 20 years in the jewelry business.

McLaurin and his staff of industry professionals at Union Diamond — which offers more than 60,000 certified loose diamonds and a wide variety of pieces at competitive prices at its storefront and online (— is becoming the go-to source for those searching for special jewelry pieces including engagement rings, wedding bands and fashion jewelry. Thanks to McLaurin and his team, the brand earned The Knot’s Best of Weddings 2015 and 2016 and WeddingWire’s Couples’ Choice Award for 2015!

Word has gotten out nationally and even internationally about Union Diamond. It is one of the first online jewelry stores to have an international presence. They mail jewelry to Australia, Hong Kong and more on a weekly basis.. This gives them experience with customers from all over the world and insight to jewelry’s ever-changing trends.

From one-on-one consultations to trunk shows showcasing local designers to fun events at its Vinings location, Union Diamond will be a place that rocks Vinings for years to come!