The Uber for Hair & Makeup 5

This App Will Blow You Away

Whether you have long hair, short hair, curly, stick straight, or as frizzy as they come, you’re in for a treat with the new on-demaind beauty service from Blownaway. Planning a last minute night on the town and want to get the perfect look? Need last minute hair and makeup for a wedding? Blownaway is a mobile app that acts as your very own “on-demand” beauty service.

Blownaway specializes in blowouts and makeup application. For those not familiar with salon terminology, a “blowout” is a styling service offered, where the client’s hair is blow-dried and styled to perfection.

The Blownaway experience was designed for convenience and comfort — now you don’t have to worry about booking a time at a salon or makeup counter. The Blownaway service brings the high quality pampering experience directly to you within as little notice as two hours.

Blownaway users can schedule appointments for a stylist and/ or makeup artist to come to their home, office, or even hotel room.

“We wanted to make the experience comfortable — and something that everyone can experience,” says Jenn Cruse, general manager for Good Look Holdings, Inc.

Blownaway stylists and makeup artists are vetted and come to your door highly trained. And if the model sounds a bit familiar — that’s because it is. “We loved the Uber model,” says Cofounder Smoot Carter.

The company came together through the collaboration of Smoot Carter and a New York entrepreneur during June 2013. Smoot met Uber CEO Travis Kalanick at a Harvard Business School Innovation Conference. They discussed on-demand mobile services and the repeatability of the blowout in the women’s beauty space. To learn more about Uber and understand its system, Carter drove over 1,200 rides and booked over $15,000 in fares as an UberX, UberBlack and UberSUV driver in Dallas.

Atlanta is Blownaway’s newest market as has been one of its fastest growing cities. Atlanta is certainly known for its style, but it’s emergence in the tech scene has been exciting. “While freelance blowouts have always been performed, they have never enabled by technology,” states Julius Holder, in a recent press release on the app.

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